It turns out that 90% of Americans, 89% of Germans and 84% of Dutch people take into account the environmental standards of their products when they buy items. Why? This is not only the national development level of different, but also the different consumption mentality. In the eyes of Chinese people, the more expensive things are the better, is a penny a cent of the psychological mischief. What's more, it's a statement that buys expensive, not the right to buy. That's why the da Vinci furniture scam happened in China. But what is often overlooked is the most precious.
With environmental protection more and more attention, environmental protection has become a part of human daily life, but also an indispensable part of the enterprise development process. As an important part of cosmetics, packaging is also closely watched by major cosmetics companies. From a worldwide perspective, luxury cosmetics as a bellwether for the beauty industry is beginning a sustainable packaging revolution.
Large market share of luxury packaging
Paul Claufford, the director of regulatory and environmental services at the British Cosmetic Toiletries and Spices Association (CTPA), agrees that luxury cosmetic customers ' expectations are unusually high compared to the general market and that packaging is considered an important part of the product. "Packaging is an integral part of product design, marketing, image, promotion and sale." This combination of the whole and the packaging itself must represent the meaning of the products and brands expressed. ”
As a result of people's awareness of environmental protection, consumer demand for cosmetics packaging more and more high. Especially for luxury cosmetics, in the eyes of buyers, luxury cosmetics should be in the environmental packaging. At the same time, most businesses also want to use more sustainable packaging materials. Today's international cosmetics companies, such as Chanel, Coty, ya Fang, l ' oreal Group, Lauder, etc., is committed to promoting sustainable packaging.
As an integral part of luxury goods, the survey showed that in 2010, the luxury packaging market accounted for 3% per cent of sales in the global consumer packaging market, about $11.9 billion, and its total consumption reached 7.6 million tonnes.