Now, cosmetic bottle packaging is very successful in the fashion appearance and the pursuit of young people's aesthetic. Many cosmetics companies know that their consumer groups are mainly young people, so they are trying to close to the aesthetic of young people, tracking their preferences. As a result, many cosmetic bottles are packaged on the outside of the packaging to change very quickly, and some series even change and improve in the form of quarterly or yearly. It can be said that in the field of packaging, cosmetic bottles of the iterative speed is very fast.
It is understandable that cosmetics companies focus on young consumer groups and strive to cater for and follow up their needs. However, the author believes that some of the emerging, especially small cosmetic enterprises, too much emphasis on cosmetic bottle packaging fashion and trends, in the balance between "traditional" and classic but not very good grasp.
Let's take a look at Dior's "True Me" perfume bottle, has always maintained a classic image, international well-known cosmetics companies are generally a classic series of cosmetics, cosmetic bottle packaging will retain the traditional elements. Only in this way in the hearts of consumers to establish brand image, this is worthy of our domestic cosmetics enterprises to think.