In addition to quality, price and channel, enterprises have found that, with the improvement of people's living standards and competition in the industry, they have to win in the market competition, and there is one more factor --
To China's local enterprises, the problem of "global operation" of the brand seems to be clearly visible and unavoidable. And so it is. In today's society is becoming more and more obvious in economic integration, globalization has become an important strategy for international competition between enterprises, brand development, brand education, innovation and other issues are increasingly brought to the attention of the domestic enterprises. Although there is no international brand, rich experience in brand management, also the lack of successful brand operation management methods, but China's domestic enterprises is still in the exploration way, from learning foreign enterprises advanced technology and management experience, to learn foreign enterprises successful publicity and marketing mode, and tried to innovation, drive development. This is in the cosmetics, washing products industry is no exception.
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