Packaging: The fourth battlefield of cosmetics industry
- Nov 08, 2017 -

"In general, cosmetics packaging should be protective, functional and decorative." According to market research, we predict that this ' three-sex one ' is the future direction of cosmetic packaging development. The expert pointed out.

First, fresh-keeping cosmetics will occupy a fair market. In order to meet the needs of customers, enterprises choose to produce preservatives-free products. As a result, companies have to fill in tiny containers so that people can run out of them once, for example, the essence of many brands is the packaging. Although this kind of cosmetics generally expensive, it is difficult to become the mainstream market products, but it is the future of fashion, luxury lifestyle signs, so there will be a stable consumer groups. The second is the development and design of green packaging materials.

At present, more and more cosmetics companies have begun to pay attention to environmental issues, the choice of cosmetic packaging materials will also be considered-whether these materials can be recycled? "And products, no doubt, green, environmentally friendly packaging materials will be the trend." "Another possible mainstream is multi-layer plastic composite technology. It allows multiple layers of different kinds of plastic to be combined together, one at a time, can choose any color and design any shape-as long as you have enough imagination. With multi-layer molding technology, plastic packaging on the one hand can completely isolate the light, air, to avoid the oxidation of skin care products, on the other hand, through the blending of different kinds of substances, in the appearance can bring people wonderful visual effects and unique feel, improve the flexible hose.

At the same time, vacuum packaging quietly rising. Vacuum packaging can protect skin products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high elasticity recovery. Another important development direction of vacuum packaging is the prominence of functionality, which is important for less complex containers.

Still, years of packaging "Hua Dan"-Plastic bottles in the future will continue to occupy a significant position. Lightweight, rugged and easy to produce are always the advantages of plastic containers. Through the efforts of chemists and plastic producers, plastic products have made transparent properties that previously had only glass. And according to experts, the new plastic bottles can also be dyed into a variety of colors, even after UV-resistant treatment, transparency is not reduced.