At present, China's cosmetics premium market is dominated by international brands, and local brands can only struggle in the middle and low market. There are many reasons for this, but the flaws in packaging design are obvious. International brand mostly formed their own traditions in the packaging design, shape and color, have formed a complete set of patterns, and our product design randomness is very big, product lack even the inertia.
Proper packaging can not only enhance the visual impact of products to attract consumers, but also reflect the brand's taste. Therefore, packaging as the "coat" of the product should not only have the function to reflect and protect the products, but also must have the use of attracting purchasing and guiding the consumption.